HARD POWER IS THE BACKBONE

BUT WITHOUT THE NARRATIVE SUPPLIED BY SOFT,SMART, OPPORTUNISTIC,VIRTUOUS POWER HARD POWER IS NOT PERCEIVED

IN OTHER THEM: THE SOFT IS THE ” ADDED VALUE DIMENSION OF POWER” THAT LEVERAGES  THE IMPACT OF THE HARD POWER

HERE WE STUDY HOW THE IMAGE CAN BE A POWER ABLE TO  INCREASE THE PERCEIVED FORCE FOR STATES AS WELL AS FOR NON STATE ACTORS AND COMPANIES

Inside POWER 2.X© according to the Slow Read Deep Understanding© Project vision we analyze  the actors that generate the trend about soft power and its evolution,(smart,opportunistic,virtuous).

This narrative affects the life of nations as well as of  companies.

The target ?  CONSENSUS !…how to get,increase ad preserve in

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türk,român,бугарски,český,српски,svenske,dansk,हिंदी,العربية,shqiptar,עברית

 

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